John Rossiter, Ph.D.

John Rossiter is one of the world’s leading experts in consumer psychology and measurement whose distinguished career as academician, consultant, and author has made him an important global voice in the field of marketing and social science metrics. Currently a Research Professor of Marketing at the Institute for Innovation in Business and Social Research, University of Wollongong, Australia, where he has taught for the past 15 years, John also holds the title of permanent Visiting Research Professor at the Schumpeter School of Business and Economics, Bergische University in Germany. Prior to that, John was on the faculty of the Australian Graduate School of Management, University of New South Wales.

John began his academic career as Assistant Professor of Marketing at the University of Pennsylvania’s Wharton School and spent several years as Associate Professor of Business at Columbia University’s Graduate School of Business before returning to his native Australia.
John is a prolific researcher and writer of exceptional breadth. He has authored nine internationally published textbooks on various aspects of marketing communications theory and practice; over a dozen book chapters on brand positioning and advertising effectiveness; and over 80 articles in peer-reviewed publications on topics ranging from brand positioning and advertising effectiveness (both traditional and digital media) to consumer decision heuristics and behavior modeling. John has made important contributions to the literature on measurement, and is currently commercializing his C-OAR-SE procedure for scale development, an innovative approach that has broad-ranging implications for measurement in clinical, social, and marketing applications.
John did his undergraduate training at the University of Western Australia in Psychology, and received an M.Sc. in Marketing from UCLA, and a Ph.D. from the Annenberg School for Communication, University of Pennsylvania.
John is a Fellow of the American Psychological Association and the Australian Marketing and Social Research Society.