Viewpoints

Viewpoints

• Key Takeaways from Reuters PharmaUSA 2024 Conference
  Suzanne Litke and Robyn Chae
• Rare Disease Forecasting Playbook
  Suzanne E. Litke, M.S.S. and Susan Schwartz McDonald, Ph.D.
• The Future of ChatGPT in Market Research
  By Susan Schwartz McDonald, Ph.D. and Michael Kelly, Ph.D.
• Taking Stock of p-values as a Decision-making Tool: An Emerging ‘Best Practices’ View of Significance versus Meaningfulness
  Susan Schwartz McDonald, Ph.D. and Michael Poster, Ph.D.
• ‘Padding’ up Schitt’s Creek: How Dirty Words Get Clean
  Mike Kelly
• The Aims of Names: Cultural Forces Driving How We Name People and Brands
  Susan Schwartz McDonald and Mike Kelly
• Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy
  Susan S. McDonald, Ph.D.
• Case Study: A Drug Launch into COVID Headwinds
  Sanjiv Sharma and Susan Schwartz McDonald, Ph.D.
• Brand Faith In A Time Of Social Crisis: A Moment for Marketers to Make Their Brands Indispensable
  Susan Schwartz McDonald, Ph.D.
• Brand Faith In A Time Of Social Crisis
  Susan S. McDonald, Ph.D.