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The Future of ChatGPT in Market Research
By Susan Schwartz McDonald, Ph.D. and Michael Kelly, Ph.D.
Taking Stock of p-values as a Decision-making Tool: An Emerging ‘Best Practices’ View of Significance versus Meaningfulness
Susan Schwartz McDonald, Ph.D. and Michael Poster, Ph.D.
‘Padding’ up Schitt’s Creek: How Dirty Words Get Clean
Mike Kelly
The Aims of Names: Cultural Forces Driving How We Name People and Brands
Susan Schwartz McDonald and Mike Kelly
Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy
Susan S. McDonald, Ph.D.
The 2020 Polling Cycle: Five Take-aways for Insights Professionals
Jeff Resnick
Case Study: A Drug Launch into COVID Headwinds
Sanjiv Sharma and Susan Schwartz McDonald, Ph.D.
Brand Faith In A Time Of Social Crisis: A Moment for Marketers to Make Their Brands Indispensable
Susan Schwartz McDonald, Ph.D.
Brand Faith In A Time Of Social Crisis
Susan S. McDonald, Ph.D.
Hearing The Voice of the Stakeholder
Jeffrey Resnick
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