Viewpoints

Viewpoints

• Making Significant Decisions Based on Meaningful Differences
  Susan Schwartz McDonald, Ph.D. and Michael Poster, Ph.D.
• ‘Padding’ up Schitt’s Creek: How Dirty Words Get Clean
  Mike Kelly
• The Aims of Names: Cultural Forces Driving How We Name People and Brands
  Susan Schwartz McDonald and Mike Kelly
• Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy
  Susan S. McDonald, Ph.D.
• The 2020 Polling Cycle: Five Take-aways for Insights Professionals
  Jeff Resnick
• Case Study: A Drug Launch into COVID Headwinds
  Sanjiv Sharma and Susan Schwartz McDonald, Ph.D.
• Brand Faith In A Time Of Social Crisis: A Moment for Marketers to Make Their Brands Indispensable
  Susan Schwartz McDonald, Ph.D.
• Brand Faith In A Time Of Social Crisis
  Susan S. McDonald, Ph.D.
• Hearing The Voice of the Stakeholder
  Jeffrey Resnick
• Neo-Classical’ Modeling to Solve Modern Business Problems: The Case for Data Science Artistry over Complexity
  Michael Kelly, Ph.D.