Fresh Thinking Aloud

Podcasts

• 2023 Taking Stock of p-values as a Decision-making Tool: An Emerging ‘Best Practices’ View of Significance versus Meaningfulness Susan Schwartz McDonald, Ph.D. and Michael Polster, Ph.D.
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Webinars

• 2020 Annual Truck Business Outlook Study Trish Dorsey
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• 2020 View from the ‘Driver’s Seat’: New Rules of the Road for Developing and Applying Customer Behavior Models Michael Polster, Ph.D.
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• 2017 Learning from ‘Frequent Flyers’: The Unique Contribution of Repeat Respondents in MD Research Debbie Kossman, Ph.D.
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• 2017 Confessions of a MaxDiff Zealot: The Road from Advocacy to Absolution Stephan Benzekri and Debbie Kossman, Ph.D.
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Podium Appearances

• 2019 "In the Weeds…Together: Close Collaboration is Key to Confident Forecasting" Litke, S. E. and Behrs, M. A. K. Presented at PMRC, Newark, NJ
• 2018 "When is the Oncology Patient Really Your Customer?" Kossman, D. A. and Keefe, T. M. Presented at Intellus Worldwide Summit 2018, Philadelphia, PA
• 2017 "The ‘Art of the Ask’ in Choice Modeling: Discrete Choice vs Allocation" McDonald, S. S. Presented at PMRC, Dusseldorf Germany
• 2017 “When Size Matters … And What You Can Do About It: Mapping the Dark Frontiers of ‘Small Data’ Modeling.” McDonald, S. S. Presented at the EphMRA Annual Conference, Frankfurt, Germany
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• 2017 “Confessions of a Reformed MaxDiff Zealot: The Road from Advocacy to Absolution” Benzekri, S. and Kossman, D.A. Presented at PMRC, Parsippany, NJ
• 2016 “You Again? How the Professional Respondent Can Be Your Ally” Kossman, D.A. and Damjanov, N. Presented at PMRG, Cherry Hill, NJ
• 2016 “Boomers and Dwellings in the Eighth Decade” Leon, G.H. Presented at the HIRI Insights Conference, Chicago, IL
• 2016 “Brand Nourishment: Now Research Helped Guide Commercial Decisions for the World’s First Celiac Drug" Kossman, D.A. Presented at PBIRG, Bridgewater, NJ. and Drug Development Forum, Boston, MA
• 2016 “Cutting Big Data Down to Size” Kelly, M. and Zanutto, E. Presented at MRMW NA, Fort Worth, TX
• 2016 “When Size Matters … And What You Can Do About It: Mapping the Dark Frontiers of ‘Small Data’ Modeling.” McDonald, S. S. Presented at the EphMRA Annual Conference, Frankfurt, Germany
• 2016 “The ‘Art of the Ask’ in Choice Modeling: Discrete Choice vs Allocation.” McDonald, S.S. Presented at the EphMRA Annual Conference, Frankfurt, Germany
• 2016 “The Rough Road from Consumer to Loyal Patient” McDonald, S.S. Presented at the Advertising Research Foundation, Minneapolis, MN
• 2015 "Using Data to Make Decisions: Ten Things I’ve Learned in 35 Years", Presented at the MSMR Alumni Market Research Conference at the University of Texas at Arlington, TX McDonald, S. S.
• 2015 The End of Pharma Marketing -- or a New Beginning? McDonald, S. S., Sharma, S. Pharmaceutical Executive
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• 2015 “Small Data Modeling: Answering Big Questions in a Resource-Constrained World” Polster, M. Presented at the Pharmaceutical Marketing Research Conference, Parsippany, NJ
• 2013 “New Approaches for Deep Insights into Home Improvement” Leon, G. H. Presented at the HIRI Spring Conference, Orlando, FL
• 2013 “Choices In Choice Modeling – Assorted Challenges, Options & Considerations” Kossman, D. A. Presented at Pharma Market Research Conference, Parsippany, NJ
• 2013 “Static vs. Dynamic Forecasting: Fixed and Flexible Inputs in Forecast Models” Polster, M. Presented at the Sixth Annual Forum on Oncology Commercialization Strategies, CBI, Philadelphia, PA
• 2013 “Social Media – HCMR Regulatory Considerations & CASRO Social Media Guidelines” Berlin, D., McDonald, S. S., Santos, J. Webinar 4 of 4
• 2013 “Changing Attitudes Toward the Home in the First 12 years of the New Millennium” Leon, G. H. Presented at the Fall Conference of the Home Improvement Research Institute, Orlando, FL
• 2012 “DTC ROI: When We Advertise to Consumers, What Do They Hear.” McDonald, S. S. Presented at the PharMArket Research Conference, Parsippany, NJ.
• 2012 “Moving Toward Healthcare Democracy: Lessons from a Land Where Patients Rule” Glathar, J. and Arp, J. Presented at Annual National Conference, PMRG, Orlando, FL