Medical Devices & Equipment
NAXION has provided decision support all across the medical device industry and in multiple geographies for decades. Extensive experience with implantables, procedure devices, and diagnostic technology, coupled with our skilled application of best-in-class research techniques, makes the specialized team who support device manufacturers uniquely suited to guide product development and commercial strategy. Our work has guided some of the most significant advances in medical device technology and innovative market approaches around the globe.
A sophisticated and flexible “tool kit” of qualitative and quantitative approaches allows us to customize and scale assignments. Our Farsight® suite of forecast modeling services is known for success in projecting demand for game-changing therapies, and the firm's specialized NAscence practice, dedicated to providing commercialization support for early-stage pharmaceutical compounds and devices, gives added breadth to our perspective on emerging technologies poised to compete with established therapies.
Recent Decision Support
- Assessment of market opportunities in established and emerging markets
- Guidance in development and optimization of innovative offerings
- Identification of target segments among physicians, hospitals, and patient audiences
- Determination of market levers and key points of competitive advantage to increase brand share
- Forecasting product adoption, penetration, and share in multiple geographies
- Development of innovative sales and marketing strategies
- Consulting services around commercialization strategy development, including guidance with respect to sales and marketing paradigms
Breadth of Therapeutic Experience