Created as the world's first market research unit by Curtis Publishing, publisher of the Saturday Evening Post and Ladies Home Journal, under the leadership of Charles Coolidge Parlin, to provide guidance to advertisers by helping them understand their customers.
Spun off by Curtis as an independent organization to provide research services to industry and government under the name National Analysts.
|Our Consulting Evolution|
Acquired by Booz•Allen & Hamilton, then one of the world's largest management and technology consulting firms. As a fully integrated division of Booz•Allen & Hamilton, firm evolves over the next two decades into a unique research-based consulting firm that uses innovative market research and analytics to solve challenging and important marketing problems.
|Our Separation from Booz·Allen & Hamilton|
Reincorporated as an independent consultancy by two Booz•Allen & Hamilton partners, John Berrigan and Susan Schwartz McDonald, to help clients create competitive advantage through cutting-edge research and action-based analytic tools.
|Our ESOP/Woman-Owned Transformation|
Restructured as an ESOP (Employee Stock Ownership Plan) company under the leadership of Susan Schwartz McDonald, current CEO.
|Our Centennial Celebration|
Celebrated 100 YEARS of continuous operation and its legacy in the formation of market research as a business discipline.
|Our New Brand |
National Analysts Worldwide becomes NAXION to better reflect expanding 21st century capabilities.