Viewpoints

Viewpoints

• What’s in a Name – or Rather, What’s the Cost of a Negative One?
  Michael Kelly, Ph.D.
• Is Your Cloud a Rainmaker? Improving the Outlook in a Freemium Environment.
  Michael Kelly, Ph.D.
• Making Confident, Fact-Based Decisions: Use of Propensity Analysis to Demonstrate the Effects of Business Strategies
  Michael Kelly, Ph.D. and Elaine Zanutto, Ph.D.
• Moving from Measurement to Meaning in Text Analytics: Tools to Wring New Insight on Buzz and Brand
  Michael Kelly, Ph.D.
• The Art of the Ask in Forecast Modeling: Implications of "Allocation" vs. "Discrete Choice" Projections
  Michael Polster, Ph.D. and Susan Schwartz McDonald, Ph.D
• The Quantum Mechanics of Brand: What You See - and Don't See - with Derived Importance Analysis
  Susan Schwartz McDonald, Ph.D. and Michael Polster, Ph.D.
• Riding the Brain Waves: Neuromarketing's Choppy, Uncharted Waters
  Michael Polster, Ph.D.