Viewpoints

Viewpoints

• Neo-Classical’ Modeling to Solve Modern Business Problems: The Case for Data Science Artistry over Complexity
  Michael Kelly, Ph.D.
• A New Manifesto for the Insights Industry
  Susan Schwartz McDonald, Ph.D.
• The Elusive System 1
  Michael Kelly, Ph.D. and Susan Schwartz McDonald, Ph.D.
• Is Market Research Really Getting Emotional?
  Michael Kelly, Ph.D. and Susan Schwartz McDonald, Ph.D.
• Where MaxDiff has MinValue
  Stephen Benzekri and Debbie Kossman, Ph.D.
• Smart-Size Big Data to Get Better Answers Faster
  Michael Kelly, Ph.D.
• The Game-Changing Role of Biomarkers in Personalized Medicine
  Debbie Kossman, Ph.D.
• Deriving Brand Drivers: Guidance and Guardrails for a Safer Ride
  Susan Schwartz McDonald, Ph.D. and Michael Polster, Ph.D.
• Ten Resolutions for Using Data to Make Marketing Decisions
  Susan Schwartz McDonald, Ph.D.
• Opening Wikipedia’s Window to our Collective Mindscape
  Michael Kelly, Ph.D.