National Analysts Worldwide 

After 100 years in service as the world’s first business intelligence unit, we have chosen a new name to better reflect our expanding 21st century capabilities and affirm our global reach. NAXION remains the same independent, employee-owned firm, under the same executive leadership, with the same culture of dedicated client service and standard-bearing commitment to excellence we’ve had since our inception.

Our Mission

In an era of breakneck change and low tolerance for missed or misread opportunities, businesses need reliable, astute guidance to shape markets — not merely respond to them. 

NAXION guides shrewd, confident business decisions based on an exceptional integration of advanced research methods and target industry perspectives.

Our Philosophy

We aim to get all of it right — astute problem definition, data quality, sophisticated analytics and shrewd decision support. read more >

We take everything we do very personally, consistent with employee ownership and one of the proudest histories in the industry. read more >

We are committed to maintaining a broad and inventive methodological portfolio that gives us the flexibility to tackle a range of problems and never requires us to reshape those problems to fit our favorite tools. read more >

Our balanced formula of continuity and forward thinking, data and consultation, customization and scale makes us the "just right" option for some of the most challenging business problems our clients face. We encourage you to give us a call to see how we work, and how we will work with you.  


Our Value Proposition

  • Inventive research methods and deft analytics
  • Consultative solutions-focused approach that begins with astute problem definition
  • Integrative use of multiple data streams for holistic decision support
  • Multidisciplinary teams drawn from all realms of social and marketing sciences
  • Industry specialists guiding research interpretation and application
  • Boutique scale and service style that supports customization and collaboration
  • A deep and documented commitment to industry leadership



A comprehensive portfolio of techniques, many of them proprietary  all highly customized, fit-for-purpose and deftly applied.

read more >

Meet Our People

NAXION attracts smart, inquisitive and collaborative professionals dedicated to delivering exceptional work quality and client service. For information on career opportunities click here.