Getting Emotional About Brands

NAXION provides its CATHEXIS suite of measurement tools to gauge the explicit and implicit emotional valence associated with brands or product categories through specialized survey techniques and analytics. Some of these techniques involve very rapid performance tasks specifically designed to tap implicit emotional connections to an observed stimulus; others involve the use and integration of emotion measurement metrics to enhance the predictive power of other techniques in common use, such as Net Promoter Score.

Click here to read about our point of view on the theoretical and practical challenges of emotion measurement in marketing.