NAXION Research Participant Privacy Notice

Effective Date:  September 26, 2016

Last Revised:  April 26, 2017

This Privacy Notice defines how NAXION collects, stores, uses and discloses your Personal Data (as defined below). NAXION will, and will cause its affiliates to, establish and maintain business procedures that are consistent with this Privacy Notice.


NAXION is a leading market research company. NAXION is strongly committed to the protection of the confidentiality of Personal Data (“Personal Data”). NAXION strives to conform its privacy practices to applicable laws, codes, and regulations, and the codes of standards of applicable market and opinion survey research associations, including, without limitation, the Insights Association.


We will always collect your Personal Data by fair and lawful means.  For example, we may collect your Personal Data when you complete a survey or participate in another research program.

NAXION only collects Personal Data for market research purposes


Personal Data is any information that is identifiable with you and may include but is not limited to your name, address, telephone number, e-mail address, date of birth, etc.  From time to time we may also collect Sensitive Personal Data (“Sensitive Personal Data”) that may include but is not limited to health and financial information.


When you participate in one of our surveys or other research programs, we combine the information you provide with the information of all other research participants and report aggregate responses. Additionally, we may use data we collect in statistical modeling to better understand trends among the general population. When we conduct such statistical modeling, we never release your Personal Data.

We will not make your Personal Data available to any third party without your consent, unless it is for research purposes or required by law, as further specified below.

We may use Personal Data for a variety of reasons, including but not limited to:

  • invite you to participate in a survey or other research program;
  • update our records of your Personal Data;
  • manage our incentives programs and fulfill your requests for such incentives;
  • allow you to participate in sweepstakes (if permitted);
  • to respond to any messages or requests you may send to us;
  • provide service and support to you; and
  • as otherwise authorized by you.

Please note that receiving email communications, may be a requirement of your participation in our surveys or other research programs. You can opt out from receiving these emails by unsubscribing from the survey or other research program.

We may use a third party agent to host our surveys or other research programs or perform other market research-related activities.  Contractual agreements between NAXION and its third party vendors ensure that your personal information will not be shared with anyone and will not be used for any other purpose without your consent.

We may disclose your Personal Data and/or survey responses or other research data to third parties as follows:

  • in accordance with Insights Association guidelines, we may provide your Personal Data to a third party, including the client who commissioned the survey or program activity you participated in, so long as such third party is contractually bound to keep the information confidential and use it only for research or statistical purposes;
  • in connection with market research services (including our incentives programs), to our agents, contractors or partners that facilitate such services; provided, however, such parties are restricted from using your Personal Data in any way other than to provide services to NAXION;
  • in connection with the request or requirement of any lawful request by public authorities, to meet national security or law enforcement requirements
  • pursuant to required legal process, to the related compelling party;
  • when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with suspected or actual illegal activity;
  • in connection with the sale, assignment, or other transfer of NAXION, in which case we will require any such buyer to agree to treat Personal Data in accordance with this Privacy Notice. In the event that a sale, assignment, or other transfer of NAXION is not consummated with a prospective buyer, we will require the third party not to use or disclose your Personal Data in any manner whatsoever and to completely erase the same; and
  • as otherwise authorized by you.

NAXION will require others who acquire or provide Personal Data from or to NAXION, including those engaged to provide support services, to adopt and comply with the principles in this Privacy Notice.  NAXION acknowledges its potential liability in cases of onward transfers to third parties.

We may maintain Personal Data or machine identifiable information in order to satisfy your requests and/or NAXION’s business requirements. For instance, we may retain the email address of persons who opted out, or requested to be removed from, our panel, to ensure we conform to such wish.


As further specified below, we may automatically collect a variety of machine readable information about you, including the date and time you visited our website, the pages you visited, the website you came from, the type of browser you are using (e.g., Internet Explorer, Firefox, Safari, Chrome, etc.), the type of operating system you are using (e.g., Windows, mac OS, etc.), your Internet Protocol address and the domain name and address of your Internet service provider.

We may also collect the following:

  • website name (full URL of the website homepage); -
  • date and time you visited the site;
  • number of pages you viewed;
  • time in seconds you spend on each page; and
  • details of the any website you visited before and/or after participation in one of our surveys or other research program.


Cookies are small text files stored on your computer by a website that assigns a numerical user ID and stores certain information about your online browsing. We may use cookies on our survey site to help us recognize you as a prior user.  No Personal Data is stored on any cookie that we use.

If you wish, you can adjust your web browser’s privacy settings to delete cookies upon exiting websites or when you close your browser. You may also configure your browser to block cookies, however doing so may negatively impact your user experience when participating in one of our surveys or other research programs.

Web Beacons:

A web beacon (also known as a tag, clear gif or 1x1 pixel), consists of a small string of code that is embedded within a web page or email. There may or may not be a visible graphic image associated with the web beacon, and often the image is designed to blend into the background of a web page or email.

We may use web beacons in our email messages to help determine whether our messages are opened and to verify any clicks through to links within the email. We may use this information to determine which of our emails are more interesting to users, to improve the quality of the emails that we send and to query users who do not open our emails as to whether they wish to continue receiving them. The web beacon is deleted when you delete the email.

If you would prefer not to have web beacons in the emails that you receive, you should adjust your email program to receive messages in plain text rather than HTML. It is also possible to detect and control web beacons that are present on web pages by downloading a plug-in for your browser.

Log Files:

NAXION may use logging throughout your survey-taking and research program experiences. When you access any of these services, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol (IP) address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser. This information is periodically deleted as part of normal maintenance routines.

Digital Fingerprinting:

NAXION may use digital fingerprinting technology, also known as "machine identification" technology (“Digital Fingerprinting”), to gather certain data about you and/or your computer. This data may include Personal Data an Internet Protocol (IP) address, as well as other data such as a computer operating system or browser version number. This technology creates a unique computer identifier (“ID”) that may be used to identify and track your participation in a survey or other research program and limit participation.

NAXION may utilize Digital Fingerprinting technology to assist our clients in ensuring the integrity of survey results by enabling us to authenticate users and to help ensure users participate in surveys no more than the maximum allowable participation. In furtherance of NAXION’s efforts to assist its clients in protecting and ensuring the integrity of survey results, NAXION may: (a) link or associate an ID to an individual or to Personal Data of an individual; (b) share an ID with NAXION’s clients and/or sample or panel providers; and/or (c) receive or obtain a unique identifier that is linked to an identified or identifiable individual. Any unique identifier(s) received or obtained by NAXION that are linked to an identified or identifiable individual will be protected in accordance with this Privacy Notice.


If we collect any Personal Data from children under 13 years of age, we only do so with verifiable parental consent.


The security of your Personal Data is very important to us. We have put in place reasonable physical, electronic, and administrative procedures to safeguard the information we collect. Only those employees who need access to your information in order to perform their duties are authorized to have access to your Personal Data.

We cannot guarantee that all communications between us or information stored on our servers will be free from unauthorized access by third parties such as hackers, and your use of our services demonstrates your assumption of this risk.


We will make available to you Personal Data in our custody or control that we have collected, use or disclosed, upon your written request, to the extent required and/or permitted by law.

To request access to Personal Data that we hold about you, we require that you submit your request in writing at the e-mail address or postal address shown below in the Contact section. When we receive an access request from an individual, we will attempt to fulfill the requested information within 30 days, including requests regarding the Personal Data we have in our possession or control about the individual, what it is being used for, and to whom it has been disclosed, if applicable.


NAXION makes reasonable efforts to keep Personal Data in its possession or control accurate and complete, based on the most recent information available to us.  If you believe your Personal Data is inaccurate, you can demonstrate in writing the accuracy or completeness of the Personal Data we have on you by emailing  If you successfully demonstrate that the Personal Data we have on you is inaccurate or incomplete, we will amend as required.


Your decision to participate in a survey or other research program, respond to any specific survey question or provide Personal Data or Sensitive Personal Data, will always be respected.  You may choose whether or not to participate in a particular survey or research program or discontinue participation at any time. However, failure to provide certain information or fully participate in a particular survey may preclude you from receiving incentive compensation or participation in future certain research studies.

If you decide not to participate in a survey or other research program, you can click the unsubscribe hyperlink within the e-mail and you will no longer receive survey or other research program invitations. You can also e-mail us at


NAXION complies with the EU-US and Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland.  NAXION has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability.  If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view our certification page, please visit

In compliance with the EU-US and Swiss-US Privacy Shield Principles, NAXION commits to resolve complaints about your privacy and our collection or use of your personal information.  European Union and Swiss individuals with inquiries or complaints regarding this privacy policy should first contact NAXION at:

Privacy Compliance Officer
1835 Market Street
Philadelphia, PA 19103-2984

NAXION has further committed to refer unresolved privacy complaints under the EU-US and Swiss-US Privacy Shield Principles to the INSIGHTS ASSOCIATION PRIVACY SHIELD PROGRAM, a non-profit alternative dispute resolution provider located in the United States and operated by Insights Association. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint.  These dispute resolution services are available at no cost to you.

NAXION is under the enforcement authority of the US Federal Trade Commission.  Under certain limited conditions, individuals may be able to invoke binding arbitration before the Privacy Shield Panel to be created by the U.S. Department of Commerce and the European Commission.


This Privacy Notice applies solely to surveys and other research programs operated by NAXION, and not to any other product or service. This website may contain links to a number of third party websites that we believe may offer useful information. The policies and procedures we described here do not apply to those websites.  We recommend that you carefully read the privacy notices or policies of each site that you visit for information on their privacy, security, data collection and distribution policies.


We value your opinion. If you have questions, comments or suggestions, or if you would like to opt-out of our surveys or other research programs, please contact us at or via mail at:
1835 Market Street
Philadelphia, PA 19103-2984