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Inherent Tension of the ‘Business Innovation Paradox’

Creativity vs. Discipline
Businesses pursuing change face a basic conflict between organizational process and creativity. Emerging companies seem advantaged by open thinking and lack of structure, but most organizations need a disciplined process for achieving innovation that succeeds.

Change Management vs. Risk Management
Large corporations have the resources to innovate but may struggle to execute because standards of accountability sometimes thwart creativity. Corporate stewardship needs to be balanced against innovation.

Predicting an Unimaginable World
New paradigms can sometimes require customers to assess solutions to problems they are as yet unable to recognize or imagine. Interpreting their responses to make sound predictions requires a shrewd integration of market feedback and marketing judgment.