CAR-T at an Inflection Point

THE CHALLENGE: Understanding How to Retain and Attract Medicare Subscribers

When Americans retire, they transition from employer-sponsored healthcare or exchange policies to Medicare, which typically involves selecting supplemental plans such as Medicare Advantage or Medigap. At this inflection point, a significant number of Americans change their health insurance providers, creating ‘leakage’ for insurers. The process not only requires seniors to carefully reconsider needs and exercise new permissions; it also represents a critical marketing moment for insurers, who risk losing subscribers while also standing to gain new ones. NAXION’s recent research maps the dynamics of this consumer journey, affording new insight for insurers looking to retain customers and secure new ones.