Fresh THinking

General Topics

The Evolutionary Advance of Synthetic Respondents

Ensuring Viability, Testing for Fitness
Read Article

AI and the ‘Frictionless’ Customer Service Experience

Keeping an Eye on the Human in Human-Computer Interaction
Read Article

SUPERHUMAN

Why Synthetic Respondents Can Never ‘Outperform’ Us
Read Article

Back to the Future: The Recurring Shortage of Generic Cancer Drugs

(And how survey research has helped give a voice to the problem)
Read Article

Tools for Building A Better B2B Customer Engagement Strategy

Read Article

The Two Most Valuable Tools in the Pharma Sales and Marketing Kit

A User's Guide to Segmentation & High Value Targeting
Read Article

The US Health Insurance Consumer at 65

'Aging into" More Active Brand Decision-Making
Read Article

CAR-T at an Inflection Point

What Market Researchers Need to Understand About the Expanding Market
Read Article

Hidden in Plain Sight

Common Diseases Deserving Renewed Attention
Read Article