Ten New Year’s Resolutions for Using Data to Make Marketing Decisions

A few years ago, I was invited to give a keynote speech to an audience of students and faculty of the B-school at the University of Texas, Arlington.  Using age to good advantage, I set about assembling some of the life lessons of a long career, and was grateful, in the end, for having been put to the task of enumerating them.  Now more than ever, I find these precepts useful rules to think and work by, and I offer them up to those of you who like to begin every New Year with a list of empowering resolutions.

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