Timothy L. Sprik
Senior Vice President
(Financial Services, Consumer Products)
As a leader in the firm’s Financial Services practice, Tim has designed and directed major strategic marketing studies for leading Fortune 500 organizations as well as major non-profit and government agencies. His work has concentrated on improving customer targeting, acquisition, and retention in both consumer and Business 2 Business markets, as well as helping clients optimize their pricing strategies and product launch opportunities. A seasoned quantitative and qualitative research practitioner, Tim is particularly adept at assignments that require inventive use of methodologies to address complex marketing issues. He is known for data-driven, pragmatic recommendations that draw on years of front-line experience as a strategic business consultant. Underpinning Tim’s work is a central focus on the dynamics of customers’ decision processes, and proficiency in using those insights to craft marketing strategies that secure or bolster customer relationships and frame new brand opportunities.
While Tim’s experience spans numerous industries, he currently spends most of his time in the Financial Services and Retail sectors, having completed hundreds of strategic assignments in those verticals over the past decade. His guidance is routinely sought by our clients for their most challenging and high-profile assignments.
Prior to joining the firm, Tim spent several years with Shell Oil Company, where he directed the U.S. market research program. He also worked as a Regulatory Project Manager with the U.S. Environmental Protection Agency. He has been active in industry organizations, serving for several years as Chair of a pivotal Auto and Oil industry consortium exploring environmentally friendly fuels and engine technologies. He holds a degree in Chemical Engineering from the University of Michigan and has been awarded numerous honors and recognitions during his career, including the U.S. EPA Gold Medal.