Suzanne E. Litke, M.S.S.
Suzanne E. Litke is a Senior Vice President in the Healthcare Practice at NAXION, leading a team of professionals whose expertise spans bio-oncology and biologic therapies as well as other types of therapy platforms. Trained in both quantitative and qualitative research methods, she is responsible for the design and management of projects whose aim is to forecast market dynamics and share changes, assess new products and opportunities, guide positioning and pricing, develop and assess promotional strategies and monitor brand health by tracking performance milestones to guide marketing course-corrections. An exceptionally skilled moderator, she draws not only on experience in market research, but also on her training as a family therapist to extract insight from qualitative research that clients rely on for crucial decisions in developing and marketing major brands. That sensitivity makes her exceptionally versatile in guiding marketing initiatives aimed at both patients and healthcare professionals.
Suzanne’s experience and skillset equip her to guide methodology as well as marketing. She is an acknowledged expert in the oncology sector whose experience encompasses tumor types (including breast, lung, colorectal, ovarian, and prostate cancers, lymphomas, and bone marrow transplantation) and all related supportive care (including blood products, growth factors, anti-fungals, antibiotics, and anti-emetics). Her work outside oncology spans the full range of biologic therapies and a variety of therapeutic areas including HIV/AIDS; cardiovascular disease; allergy and immunology; a range of CNS diseases; rheumatology; ophthalmology; and neonatology. She is the co-author of an ASCO 2002 abstract on the uses of anti-emetic agents to control chemotherapy-induced nausea and vomiting, and of a 2005 poster on patient satisfaction presented at the 11th International Psoriasis Symposium. Recent presentations at PMRG include approaches to cost-effective product formulation research and the future of biologic therapies in an increasingly generic marketplace.
Suzanne received an A.B. magna cum laude in History and Literature from Harvard University. She holds a Master's degree from the Bryn Mawr Graduate School of Social Work and Social Research.