Our People

Suzanne E. Litke is a Senior Vice President in the Healthcare Practice at NAXION, leading a team of professionals whose expertise spans bio-oncology and biologic therapies as well as other types of therapy platforms. Trained in both quantitative and qualitative research methods, she is responsible for the design and management of projects whose goal is to forecast market uptake and share dynamics, assess new product and platform opportunities, guide positioning and pricing, develop and assess promotional strategies, and monitor brand health.

 

An exceptionally skilled moderator, she draws not only on experience in market research, but also on her training as a family therapist to extract insight from qualitative research that clients rely on for crucial decisions in developing and marketing major brands.  That sensitivity makes her adept in guiding marketing initiatives aimed at both patients and healthcare professionals.  She is equally proficient in quantitative techniques, including survey design and advanced modeling, making her an exceptionally versatile engagement leader.

 

While Suzanne has worked extensively across most therapeutic categories and is very active in the rare disease space, she is an acknowledged expert in the oncology sector.  Her experience encompasses the full array of solid and liquid tumors and all related supportive care.  Her work outside oncology spans the full range of biologic therapies and a variety of therapeutic areas including HIV/AIDS; cardiovascular disease; allergy and immunology; a range of CNS diseases; rheumatology; ophthalmology; and neonatology. 

 

Suzanne received an A.B. magna cum laude in History and Literature from Harvard University. She holds a Master's degree from the Bryn Mawr Graduate School of Social Work and Social Research.