Melanie Davis

Melanie Davis is a global insights and analytics leader who has spent 25+ years turning survey, marketplace, and behavioral data into strategic narratives that shape decisions for Fortune 100 enterprises and leading global consumer brands.

Melanie is a seasoned consultant whose versatility and breadth of perspective reflect experience in both client and agency environments. A combination of research proficiency and client-side organizational leadership has enabled her to build highly effective insights teams known for enterprise impact. Prior to joining NAXION, she led Global People Insights, Business Intelligence & Analytics at American Express, building a multi-disciplinary team of insights professionals, data scientists, and data engineers to modernize data access and deliver enterprise-wide insights for C-suite and business leaders.

She has also held leadership roles spanning Insights Innovation, Small Business and Large B2B Clients Research, as well as Global Brand, Media and Advertising Insights. In all those settings, she played a critical role in communications strategy, leading the evaluation of major ad campaigns and helping shape Amex’s advertising framework and performance KPIs.

Earlier in her career, Melanie led an extensive range of qualitative and quantitative research engagements, including product optimization, brand tracking, and ethnographic work, across multicultural and international markets for CPG leaders such as Colgate-Palmolive, P&G, and Pepsi/Frito-Lay.

Melanie holds a B.S. in Business Administration with a concentration in Communications from Boston University and an MBA with focus on Marketing and Statistics from Baruch College, New York City.