Melanie Davis

Melanie Davis is a Vice President and practice lead for NAXION’s Financial Services, Technology, and Consumer Markets. A seasoned global insights and analytics leader, she brings perspective from both client and agency environments. She will also co-lead the development of NAXION’s Employee Experience program, building on her years in CX measurement and “people metrics” to help business leaders turn EX insights into enterprise success.

Before joining NAXION, Melanie held a range of leadership roles at American Express, most recently leading Global People Insights, Business Intelligence & Analytics. There, she built a multidisciplinary team of insights professionals, data scientists, and analysts to modernize data access and deliver enterprise-wide insights to C-suite and business leaders. Combining research expertise with business acumen, she also led mixed-methods work across Insights Innovation, Small Business and Large B2B Customer Experience, Product Development, and Brand, Media, and Creative Development and Tracking.

Earlier in her career on the agency side, Melanie played a key role in uncovering global and multicultural consumer insights for a range of Fortune 500 companies spanning Insurance, Spirits & Beverages, CPG (e.g., Pepsi/Frito Lay, P&G, Colgate Palmolive) among others.

Melanie holds a B.S. in Business Administration with a concentration in Communications from Boston University and an MBA with focus on Marketing and Statistics from Baruch College, New York City.