Debra A. Kossman, Ph.D.
Debbie is a Senior Vice President in NAXION’s Healthcare practice, with nearly 30 years of experience leading marketing research assignments for pharmaceutical and biotechnology companies. By drawing on methodological creativity, deep understanding of therapeutic categories, and customer sensitivity, she offers clients exceptional counsel from problem conceptualization and research design through analysis and commercial guidance. Her engagements have addressed the full spectrum of marketing problems, including new product opportunity assessment; clinical trials design strategy; positioning; forecasting; pricing; performance tracking; customer segmentation and targeting; and communication strategy.
Although her experience is broad-ranging, Debbie has a particular focus in immunology and oncology. She works routinely with virtually every manufacturer of leading oncology therapeutics and supportive care products, as well as with small "start-up" biotech companies seeking guidance across the spectrum of new product and market development activities in the oncology arena.
In addition to her many years as a research practitioner, Debbie has taught psychology and research methods at the University of Pennsylvania and Philadelphia College of Pharmacy and Science. She has also lectured and written on issues in pharmaceutical marketing including pricing research, the role of managed care decision-makers in product acceptance, and the implications of the changing healthcare environment on the relevance of traditional marketing research techniques. Her articles have appeared in professional publications such as PharmaVOICE and Medical Marketing & Media. She is past Chair of the Board of the Pharmaceutical Marketing Research Group.
Debbie received a B.A. magna cum laude with honors in Psychology from Case Western Reserve University. She holds Master's and Doctoral degrees in Psychology from the University of Pennsylvania and is currently cross-training as an oncology nurse practitioner in their School of Nursing.