Adine Nahum Frank, M.B.A.
Adine is a Senior Group Director at NAXION with the firm's Consumer Products and Financial Services practices. She has been involved in the design and management of both qualitative and quantitative studies addressing a broad range of marketing problems, including new concept and product testing, customer satisfaction evaluation, ad concept testing, and market segmentation analysis.
Adine is responsible for several large brand health and customer engagement tracking studies, as well as developing custom ad hoc surveys on a wide variety of topics. In the qualitative sphere, Adine has conducted numerous focus groups as well as individual in-depth interviews, both with consumers and business managers of all levels. Her work has supported clients in a number of industries, including consumer products, financial services, entertainment, package delivery, and transportation.
Prior to joining NAXION, Adine was an Associate with LEK/Alcar, an international strategic management consulting company. She holds a Master of Business Administration from Temple University and a B.S. in Economics with a concentration in Strategic Management from the Wharton School and a B.A.S. in Computer Science from the Moore School of Engineering and Applied Science at the University of Pennsylvania.