CAR-T at an Inflection Point

What Market Researchers Need to Understand About the Expanding Market

Turning the Corner on a Paradigm Shift

CAR-T therapy is entering a new phase with significantly expanded clinical and commercial opportunities beyond hematologic cancers. Emerging data in autoimmune diseases and solid tumors have begun to reshape expectations about where this exciting therapy will compete and what will be needed to commercialize it successfully.  Along with encouraging science, recent regulatory shifts have fundamentally changed the landscape for CAR-T.

CAR-T therapy works by altering the patient’s immune system to recognize, attack, and eliminate cancer cells. Currently, its most established role is in hematologic malignancies, where it shows encouraging responses in otherwise treatment-resistant disease. Attempts to use CAR-T therapy in solid tumors or viral disease such as HIV have, to date, been unsuccessful due either to weak efficacy signals or toxicity concerns, but emerging research is exploring pathways to overcome these challenges.

FDA’s removal of Risk Evaluation and Mitigation Strategies (REMS) requirements and reductions in mandatory post-infusion monitoring mean that CAR-T can now be administered outside of major academic medical centers, substantially increasing the number of patients who will receive it. For companies poised to enter the category, the next 24 months represent a critical window for defining market approach and competitive strategy, creating provider engagement, and framing patient access strategy.

This article was published in the Winter of 2025
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