The Power of Perspective

Understand what’s happening.

Envision what’s possible.

The data’s bigger, the tools are changing, the challenges are growing. To reach your future, you need an exceptional partner.

We’re NAXION. And we have a point of view.

113
SINCE OUR FOUNDING
170
NUMBER OF LAUNCHES
32
MEAN TENURE OF ESTABLISHED CLIENTS

We Aim for Impact

We’re a nimble boutique consultancy that uses state-of-the-art research techniques, effective data synthesis, and sector expertise to develop insights that shape the destiny of brands. The originality of our thought leadership is matched by a truly differentiating level of customization.

Who We Are

We’re Trusted Stewards 
of Innovation

For over 100 years, our knack for the non-standard has made us indispensable partners to clients who want the best tools and the best thinking to unlock brand potential. As the birthplace of the insights industry, we contribute and we curate so that clients get the benefit of what’s proven as well as what’s new.

View Our History

There’s Nothing but

“A Teams” Here

We recruit only the best and brightest to join our employee-owned community of dedicated professionals, all with a shared passion for excellence. Project teams bring the right mix of talents and disciplines to each engagement, always closely guided by a hands-on senior leader with decades of experience. You’ll experience an impeccable attention to detail and a passion for excellence all across the firm, which means you can trust our data to guide the most important marketing decisions you’ll ever face.

Meet Our People

Fresh Thinking

We Shape the Conversation

Our guidance to clients is supported by a tradition of thought leadership that informs industry viewpoints and inspires successful strategies.

Does NPS Actually Predict Business Outcomes?

Compelling Evidence That It Can
Read More

Using AI Superpowers for Good

An Update on AI’s Quest to Conquer the Insights Industry
Read More

The Aims of Names

Cultural Forces Driving How We Name People and Brands
Read More
More Fresh Thinking

Services

Critical perspectives on your brand, your customers, and your growth opportunities.

Sectors

Deep sector expertise for sharper framing and smarter strategies.

Techniques

Expert methodologies and industry-leading analytics.