NAXION works with a broad range of consumer product companies to address strategic challenges by designing and implementing deft, inventive research solutions that guide innovation, product optimization, pricing, and portfolio extension. NAXION has helped clients achieve marketing success in all major consumer goods categories, including food and beverages, health and personal care, apparel, appliances, personal technology, and products for the home.
Our assignments reflect a special emphasis on market segmentation to identify and position new product opportunities, demand estimation modeling and pricing research to forecast and optimize the fruits of innovation, brand monitoring to harness equity across extended portfolios, and customer experience engagements to strengthen the relationship between companies and customers. Our depth of experience in Business to Business allows us to guide customers toward marketing strategies that are sensitive not only to the consumer ecosystem but also to the challenges and business models of channel partners.