Publications

Books & Book Chapters

• McDonald, S. S. (2021) Secondary Meaning (Chapter 5) Trademark and Deceptive Advertising Surveys, Law, Science, and Design (2nd Edition) Edited by Shari Seidman Diamond and Jerre B. Swann, American Bar Association
• Berrigan, J.A., and Finkbeiner, C.T. (1992) Segmentation Marketing: New Methods for Capturing Business Markets New York, NY: Harper Collins
• McDonald, S. S. (1991) Handbook of Business Strategy (2nd Edition) Glass, H. E., Editor. Boston, MA: Warren Gorham & Lamont
• Goldman, A. E., and McDonald, S. S. (1987) The Group Depth Interview: Principles and Practice Englewood Cliffs, NJ: Prentice-Hall

Articles, Papers & Speeches

• Pillitteria, J., Polster, M. et al. (2020) Assessing comprehension and perceptions of modified-risk information for snus among adult current cigarette smokers, former tobacco users, and never tobacco users Published in Addictive Behaviors Reports
• Polster, M. (2020) View from the ‘Driver’s Seat’: New Rules of the Road for Developing and Applying Customer Behavior Models Presented at PMRC, Newark, NJ
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• Resnick, J. (2020) Hearing The Voice of the Stakeholder in The Corporate Board magazine
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• McDonald, S.S (2019) A New Manifesto for the Insights Industry in ESOMAR’s Research World
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• Polster, M., Thumma C., Trainer, P.C., et al (2017) Assessing Recall and Recognition for Important Safety Information in Digital Promotion for Pharmaceutical Products: Implications for Website Design” in Therapeutic Innovation & Regulatory Science 1-10
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• McDonald, S. S., Clark, S., Hughes, B. (2013) "The Impact of Nausea and Vomiting of Pregnancy on Quality of Life: Report of a National Consumer Survey and Recommendations for Improving Care" in Obstetrical and Gynecological Survey, Lippincott Williams & Wilkins, Volume 68, Number 9, Supplement1
• IBM; Kelly, M., Research Contributor (2013) Why Partnering Strategies Matter: How Sourcing of Business and IT Services Impacts Financial Performance IBM Center for Applied Insights
• Leon, G. H. (2013) "Survival of the Fittest" SSA Globe
• Lichtenstein, G. R., Waters, H. C., Kelly, J., McDonald, S. S., Zanutto, E. L., Hendricks, D. and Rahman, M. I. (2010) “Assessing Drug Treatment Preferences of Patients with Crohn’s Disease Using a Conjoint Analysis.” Patient