1911
Our Founding 
Created as the world's first market research unit by Curtis Publishing, publisher of the Saturday Evening Post and Ladies Home Journal, under the leadership of Charles Coolidge Parlin, to provide guidance to advertisers by helping them understand their customers.
1943
Our Independence
Spun off by Curtis as an independent organization to provide research services to industry and government under the name National Analysts.
1970
Our Consulting Evolution
Acquired by Booz•Allen & Hamilton, then one of the world's largest management and technology consulting firms. As a fully integrated division of Booz•Allen & Hamilton, firm evolves over the next two decades into a unique research-based consulting firm that uses innovative market research and analytics to solve challenging and important marketing problems.
1992
Our Separation from Booz·Allen & Hamilton
Reincorporated as an independent consultancy by two Booz•Allen & Hamilton partners, John Berrigan and Susan Schwartz McDonald, to help clients create competitive advantage through cutting-edge research and action-based analytic tools.
2004
Our ESOP/Woman-Owned Transformation
Restructured as an ESOP (Employee Stock Ownership Plan) company under the leadership of Susan Schwartz McDonald, current CEO.
2011
Our Centennial Celebration
Celebrated 100 YEARS of continuous operation and its legacy in the formation of market research as a business discipline.
2014
Our New Brand                                          
National Analysts Worldwide becomes NAXION to better reflect expanding 21st century capabilities.